Building the Future Smart Mall with 增强现实

概述

Over the past decade, e-commerce has been disrupting brick-and-mortar retailers. Reports of shopping centers and malls being shut down are heard from various countries. Online commerce is growing year over year compared to its traditional counterpart (brick-and-mortar stores). Online shopping provides consumers the advantage of placing orders at their convenience. Combine this with a wide range of products and deep discounts offered by digital retailers; e-commerce is eating up a large market share of the retail industry. Does that really sound the death knell of shopping malls and physical retail stores? 不可能. This is where 热博体育 can help retailers like you. We take an in-depth look at your consumer journey and use technology to improve it, most importantly to help your consumers gain a personalized in-store experience which they never forget.

店内零售商面临的挑战

调查我们的客户, we’ve identified these common 挑战s faced by most of the brick-and-mortar retailers:

软件解决方案

Inability to deliver an omnichannel experience that fails to actively lead customers in-store.

Unoptimized inventory with limited product choices that brings down customer satisfaction.

Lack of advanced data analytics fails to track customer preferences and trends of buying patterns.

Unable to deliver unique, personalized and emotionally engaging shopping experiences to customers.

Insufficient technological prowess to leverage customers’ mobile devices to push hyper-personalized real-time promotions.

Let’s work together to solve your business
挑战

Building the Future Smart Mall with 增强现实

Digital innovation can transform today’s shopping malls to smart malls of the future. 对于这个, retailers need to embrace a smart model that combines the physical act of shopping with digital experience. This is where technologies like 增强现实 (AR) can be used to improve the consumer’s in-store experience. The smart mall of the future is all about enhancing consumers’ experiences through their mobile devices integrated with 增强现实. 

Here’re a few augmented reality use cases for the smart mall.

室内游戏

Consumers can use the mobile app to scan clues and identify hidden treasures/coins and exchange them for getting discount coupons.

提供/凭证管理

Consumers could scan hallways to get new offers/sales, 兑换积分, 赚取折扣券.

沉浸式交互

Interact with Augmented/ Projected characters/ animals, take pictures and experience products/ services in real-time.
热博体育’s smart mall solution offers consumers and retailers a mobile app that integrates AR and analytics into its fold. Understanding your consumer is vital and that’s why our ecosystem involves a recommendation engine that helps you profile your consumers by recording, 分析, and visualizing consumer data gathered from different touchpoints.

好处

  • Gateway for vendors to push targeted promotions to consumers based on their buying patterns.
  • AR recommendation engine that allows mall admins/ retailers to launch indoor games (such as a treasure hunt to find hidden collectibles).
  • Use the mobile app to track crowd movement in the mall.
  • Tracking of coupon usage and offers availed by consumers.
  • Tracking social media preferences and usage of consumers.
  • Video and Data Analytics that helps retailers to personalize services.
  • Allow visitors to check parking availability at the mall and get registered parking slots.
  • Place requests for allied car services such as a car wash.
  • Receive targeted promotions as they walk past stores.
  • Check out the offers and deals currently available at the mall.
  • Maps for navigating to restaurants, entertainment options, and other amenities.
  • Scan QR codes to avail store offer and 兑换积分.
  • Add favorite products to their wishlist and place orders at their convenience.
  • 定位 & get directions to specific services such as a cash teller machine (ATM).
  • Click photos with characters and share them with friends/ groups.
  • Get back to the washed car and pay for the service using the app.
  • 集成电子钱包

热博体育如何提供帮助?

热博体育 helps you leverage emerging technologies in innovative ways to redefine your business processes. With a dedicated team of engineers who stay abreast of the latest technologies and agile methodology of development, we convert out-of-the-box concepts of our clients into solutions with ease.

商业技术

一致的高质量的结果

  • 一流的开发人员
  • 专业的品质保证团队
  • 坚持QA最佳实践
  • 敏捷开发流程

划算,价格适宜的解决方案

  • 没有最后的惊喜
  • 高效的操作
  • 良好的编码规范
  • 精通最新科技

PREDICTABLE RESULTS ADHERING TO DEADLINES

  • 透明的项目管理
  • Warranty-assured交付
  • 仔细定义的项目计划
  • 处理意想不到的挑战
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错误: 内容是保护 !!